Hands off my news feed!

This week I spotted the first advert in Facebook's news feed, craftily disguised as an album of photos. The row of thumnails were advertising a credit company.

Add this to the fact that Facebook is now awash with 'applications', and it all seems to be going down hill for Facebook's honest and straight-forward approach.

I already long for the Facebook of a couple of months ago where, once I'd logged in, I felt I was in my own little digital world of friends and news. Now I'm sharing this world with advertisers and 'applications'. I wonder what Facebook will look like in a year. Or perhaps by then there will have been a backlash and we'll all be steering well clear of it.

(I must apologise that this blog is becoming rather Facebook orientated, but it's been giving me a lot of opinion fodder lately.)